At the moment the only way for a client to opt-out of email marketing is A) Login to the client portal and change email preferences B) Receive a marketing/general email from WHMCS system with the opt-out link added.
The issue with the above cases is you can't use your own systems as a key is required in the URL to link to the preferences page (unsubscribe link) or the client needs to navigation through their client portal.
If you wanted to use another email service (that is not integrated with WHMCS) or manually email your clients and attach the link to manage their marketing preferences there is no way to give them a direct link to do so.
It would be nice to have some way to provide clients with a quick way to manage their email marketing preferences that does not limit you to using WHMCS systems or 3rd party scripts.
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Thanks for taking the time to submit this suggestion.
The {$email_marketing_optout_url} merge field can be used in emails sent via WHMCS to generate the direct marketing opt-out link.
For emails sent outside WHMCS, you'd need to direct users to clientarea.php?action=details to manage their email preferences after logging in.