Being able to calculate the churn / attrition rate inside WHMCS might give us a quick glimpse to one of the most important metrics for any service provider.
- How many clients renewed their service?
- How many clients on average cancel their service?
- Are clients fully aware of what they are buying? Are we giving a good service?
There are many ways to calculate this, Shopify explains it at http://www.shopify.com/technology/4018382-defining-churn-rate-no-really-this-actually-requires-an-entire-blog-post
Most of the information it's already available at the database so it might be easy enough to start with a quick draft, which can be later improved to calculate month to month or yearly churn rates.
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